Brand planning and user experience design

14Nov08

I’ve been reading more and more about account planning in advertising, which turned 40 this year. I’m in no way claiming to be an expert on account planning, but what I’ve read about it has resonated with me as a user experience architect. Stephen King (arguably one of the founders of account planning as a […]

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Tags: planning, user experience, user experience planning, UX, UX planning, UXD